Your "Location Name" should be the name of the location you and your guests will be going to for your event, and can be any name you choose, or a nickname that your guests all know. For instance, "Jason's House", or "Pacific Movie Theaters".
The "Location Name" should not be confused with the "Street Address" field itself, which will have the actual number and street name.
Note: The "Location Name" field is optional. You do not have to enter text in this field if you do not wish to.